Hybrid Power.

Combining the variety of a hypermarket with the aggressive pricing of a discounter. See how Kaufland maintains stable evolution in a volatile environment.

Explore Business Model

€3.97 BN

Annual Turnover

193+

Active Stores

18,000

Employees

85%

Local Suppliers

Weekly Offers

Fresh quality products at invincible prices. Discover what's in store this week.

-33% Fresh Apples
Fruits & Veg

Red Apples (1kg)

3.99 Lei 5.99 Lei
-20% Bakery Bread
Bakery

Artisan Sourdough

6.49 Lei 8.15 Lei
Organic Coffee
Beverages

Arabica Beans (500g)

24.99 Lei
-15% Groceries Oil
Pantry

Sunflower Oil (1L)

7.49 Lei 8.99 Lei
-25% Fresh Bananas
Fruits & Veg

Bananas Premium (1kg)

5.99 Lei 7.99 Lei
Household
Household

Eco Detergent (2L)

34.99 Lei
View All Offers

Strategic Pillars 2025

How Kaufland maintains leadership through the "One-Stop-Shop" concept.

Business Model

The Hybrid Advantage

Kaufland acts as a defensive moat. It offers 60,000 SKUs (Hypermarket variety) with the purchasing power of the Schwarz Group (Discounter pricing).

See Expansion Plans →
Partnerships

"Local First" Strategy

Over 85% of products are domestic. Partnerships with "Țara Mea" and local cooperatives reduce supply chain volatility and support the Romanian economy.

See Sustainability →
Digitalization

Digital Ecosystem

With 4 million active Card users and K-Scan technology in 90% of stores, Kaufland personalizes offers and reduces checkout friction.

See Investment Data →

Financial Performance

Data sourced from 2023-2025 Financial Reports

Despite inflation, Kaufland has stabilized profitability with a net margin of 5.8%, absorbing rising energy and labor costs better than competitors.

Indicator 2023 2024 2025 (Est.) Trend
Turnover (RON) 18.3 BN 19.6 BN 20.8 BN ↗ +6.1%
Net Profit (RON) 865 M 1.15 BN 1.20 BN ↗ Stable
CAPEX Investment €150 M €157 M €160 M ↗ Expansion
The Roadmap

Vision 2030: The Road to 250

  • ✓
    Network Expansion
    Targeting 250 stores across Romania & Moldova by 2030 (approx 10-15 openings/year).
  • ✓
    Granular Focus
    Moving into medium-sized cities (20k-40k inhabitants) where modern retail is underserved.
  • ✓
    Energy Neutrality
    Equipping rooftops with photovoltaic systems to achieve 100% energy-neutral stores.

View CSR Impact

People & Planet

"REset Plastic" Strategy & Human Capital

Environment

30% reduction in plastic for private labels. 100% of store parking lots now feature RetuRO (Deposit-Return) infrastructure.

Human Capital

Top Employer for 8 consecutive years. 32% of management positions are held by women, with a total workforce of 18,000.

See Data Sources